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Harold, moda şapkalarına olan talebin azaldığını, profesyonel beyzbolun ise giderek daha popüler hale geldiğini fark etti. New Era işte o zaman pazara yeni bir ürün sunarak ilk hesaplı iş girişimini yaptı: beyzbol şapkası. İlk New Era® profesyonel beyzbol şapkası 1934’te Cleveland Indians’ın formaları için üretildi.\u003c\/p\u003e\n\u003cp\u003e1940\u003c\/p\u003e\n\u003ch3\u003eAzim\u003c\/h3\u003e\n\u003cp\u003eİkinci Dünya Savaşı zor bir dönemdi ve New Era da bu durumun dışında kalmadı. Kumaş kıttı, ancak Koch ailesi becerikliydi; New York City’deki konfeksiyon bölgesine gidip artan, düz kumaşlar buldular. Hatta bu dönemde şapkaları üretmek için kullanılan kumaş, yerel takımların renklerine uysun diye ailenin evinde çamaşır makinesinde boyanıyordu.\u003c\/p\u003e\n\u003cp\u003e1950\u003c\/p\u003e\n\u003ch3\u003eBir İkonun Doğuşu\u003c\/h3\u003e\n\u003cp\u003e1950’ye gelindiğinde New Era, büyük lig beyzbol takımlarına şapka tedarik eden tek bağımsız şapka üreticisiydi. Etkileyici müşteri listesinde, o dönemdeki 16 takımın birçoğu vardı; Brooklyn Dodgers®, Cincinnati Reds®, Cleveland Indians® ve Detroit Tigers® bunlardan bazılarıydı. 1954’te Harold, New Era’nın fitted 59FIFTY stil şapkasını tasarlayarak ona daha çağdaş bir görünüm kazandırdı.\u003c\/p\u003e\n\u003cp\u003e1960\u003c\/p\u003e\n\u003ch3\u003eYolu Açmak\u003c\/h3\u003e\n\u003cp\u003eBüyüyen şirketi daha iyi karşılayabilmek için, artık işin başına geçen Harold, ailenin evine yakın bir yerde, New York eyaletindeki Derby’de bir üretim tesisi açtı. Bu tesis, ikonik 59FIFTY® şapkanın tek üreticisi olacaktı. Kendini kanıtlayan New Era, MLB’nin yıllık Winter Meetings’inde her takıma doğrudan satış yapmaya davet edildi. Bu, markanın ligle münhasır çalışma yolunda atılmış kritik bir adımdı.\u003c\/p\u003e\n\u003cp\u003e1970\u003c\/p\u003e\n\u003ch3\u003eYeni Nesil\u003c\/h3\u003e\n\u003cp\u003e1972’de Harold’ın oğlu David, şirkette çalışmaya başlamasından 14 yıl sonra başkan olarak atandı. Birkaç yıl sonra David’in oğlu Chris Koch da geleneği sürdürerek Derby’deki üretim tesisinde büyükbabası ve babası için çalışmaya başladı.\u003c\/p\u003e\n\u003cp\u003e1980\u003c\/p\u003e\n\u003ch3\u003eHep ileri, hep yukarı\u003c\/h3\u003e\n\u003cp\u003eDavid Koch’un vizyonunun rehberliğinde 1980’ler, istikrarlı büyümenin yaşandığı bir on yıl oldu. 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